Cows don’t give milk. Really!!!… They don’t.
Sep 2021

Dear Patrons,

Cows don’t give milk. Really!!!… They don’t.

A farmer used to say to his children when they were young, “When you all reach the age of 12, I will tell you the secret of life”. When the oldest turned 12, he anxiously asked about the secret.

The father said the secret of life is this: “The cow does not give milk, you have to milk it”. You have to get up at 4 in the morning, go to the field, walk through the enclosure full of dung, tie the tail, hobble the legs of the cow, sit on the stool, place the bucket and do the work yourself.”

That is the secret of life, the cow does not give milk. You milk her or you don’t get milk.

There is the generation that thinks that things are automatic and free. They have been accustomed to get whatever they want the easy way!. Life is not a matter of wishing, asking and obtaining. Happiness is the result of efforts. Lack of efforts creates frustration.

Current investing scenario is equally similar. A generation of investor has started believing about shortcuts of doubling their investments. Concept of compounding is not thought against ‘Concept of Multi baggers’. Basic principles of discipline, diversification, asset allocation etc. are still foundations of investing.

Any superior return in life needs time, it needs greater efforts, it needs skill set. Milking a cow is a skill and only few knows how to do it. Similarly, investing is a skill which strengthens through experience and by following basic fundamentals only.