A young professional just started his career, earned handsome amount of money and had decent standard of living. He got married and had children. He continued to provide great life standard to his family. Now the story starts…

Scenario 1. He met one of his “Hello” friend who was extremely fascinated by movie ‘Zindagi Na Milegi Dobara’. His priorities were Mobile / Bike / Car / Travel to exotic places, expensive gadgets etc. As per his “Hello” friend’s advice, he spent in life style expenses in short period and left with no Savings.

Scenario 2. He met his “Wise” friend who was fan of Bollywood movie but never let fictional movies decide his future and had proper list of priorities in place. As this “Wise” friend’s advice, he opted a Goal based Financial Planning Approach which is a boring process but sure enough to establish financial strength.

Now Real Story: Just think about those unfortunate thousands of Jet airways employees. They had fantastic Job with decent salaries. Many may have burden of EMIs. A nightmare, which they never have thought for.

We all have good intentions when it comes to saving money, right? In reality, you’ll only start saving money when you develop healthy money habits and your future needs become more important than your current wants.

“It’s good to have money and the things that money can buy, but it’s good too, to check up once in a while and make sure that you haven’t lost the things that money can’t buy.” – George Lorimer

Goal Based Financial Planning is the first step towards becoming your “Wise” friend.

In Quantum Physics, there is a theory known as Observer Effect. If you view a cone from front it will look like a triangle but if you view the same cone from top you will find a circle. While the object does not move or change, we still experience a change. This observer effect is applicable in our lives as well.

If one looks from only one perspective, the outcome may arrive the same. For getting a better outcome, one needs to look at things from a different point of view.

The Coke Story

In April 1865, a doctor & surgeon named John Stith Pemberton fighting in American Civil War got chest wounds. To ease his pain, he started using Morphine. In next one year, he realized he got addicted to Morphine. To help himself, he began experimenting with pain killers. After multiple rounds of failure, he finally made a recipe from Cocaine leaves or COCA and Kola nut which contains Caffeine which eventually lead to the evolution of COCA Cola making it the biggest brand in the World.

This is exactly what it means in long term investment. We are being taught for Long Term investment but we in turn stick to that specific scheme for really long term forgetting that a scheme is temporary but investment is permanent. As an Investor, we have to detach our self from the said schemes and look for performance.

Hello Investor encourages to do Portfolio Review at regular period for long term investment and discourage sticking to a scheme for long term.

“Everyone has a plan until they get punched on the face” – Mike Tyson.

You keep hatching plans for future and suddenly something untoward happens and you don’t know what to do.

In the game of boxing, the person who keeps standing till the last is the winner. The one, who can take the blows relentlessly, falls down again and again but doesn’t give up and gets up again to hit back, is the one who wins.

So is life, you don’t know what can happen next. You plan scenarios, you plan tomorrows, you plan future, and unintended Outcome hits you. This is the time you have to stand up again after that blow. This is also popularly known as The COBRA effect – Your directed actions & planned for desired result leads to exactly opposite outcome.

What protects you then is Capability, your inner strength to bear the situation to hold the ground & to rise again.

This is exactly what requires while investing in equity market. When you hear lot of information through various mediums you device your opinion and start taking actions according to that individual opinion. But what matters is your appetite to take that blow if your opinion does not fall in place as per your plan.

Only those investor are successful who take this blows of volatility and get up for new action.

Hello Investor passes a strong message to remain committed and disciplined during the investment journey even if blows of uncertainty and volatility hits them.

Here is a WhatsApp forward message put in right perspective.

• Car sales going down, Ola/Uber rising.
• Restaurants are closing, food delivery increasing.
• Demand is down but consumption is going up.
• Cell phone bills going down & internet penetration going up.
• Govt job creation decreasing & start up jobs are rising.

Coming to investments, investors need to realize that many dead stocks are being held in demat account.

Do you find any need of smart investing for your hard-earned money? Investors need to act, to review all asset class. Gold, Real Estate, Insurance policies, Fixed income instruments etc. Next action required is to transfer from passive investment style to active investment style.

Investor should be psychologically ready to give time to investment, to accept short term volatility and to ignore notional loss.

Hello investor is your forward looking friend. Hello Investor is the first place to start checking right place to rearrange your non-earning old equity investment into the promising investments

Always Remember “Managing Behavior is more important than Managing Investment”.